ABOUT OUR STORE

In the midst of a constant evolution of trends and design waves, we took a step back to see a bigger and very inspiring picture: our cultural roots.

We means Iulia Ghenea and Emilia Tudoran and our names are one of the reasons you are now discovering a brand called IE Clothing. We took this internationally acclaimed treasure, the Romanian blouse and used it as a guideline for a fashionable translation of tradition into contemporary apparel.

We graduated the National University of Arts in Bucharest with a degree in Fashion Strategies and Costumes. Naturally, we used everything we learned to guide us in preserving the symbols and values of traditional Romanian costumes, but also to break some rules.

When our first collection was launched in 2014, using folklore to create new forms of art began to grow as a trend in music, fashion, achitecture. So we joined and helped raise this wave. Before They Pass Away was our first outspoken way of letting the world know our cultural roots are worth mentioning in haute couture magazines, on international runways and also in your day to day style routine.

OUR PRODUCTS

IE Clothing is now our dream atelier which sews together old cultural symbols and modern life, bringing the authenticity of traditional clothing into the way you dress and feel every day. We handcraft most of the details you see in our collections, from intricate stitches to embroideries, beadwork and research for everything we do.

IE Clothing is:
– respectftul to the past, taking inspiration from traditional sewing and embroidery techniques as well as designs
– visionary when it comes to the future of fashion, taking every stitch to a level that every new generation can understand and love
– daring, always looking to break the patterns just enough to create something unexpected

You will find a new language in our collection. It is a language that helps you express yourself uniquely, individually, through the beautiful details of Romanian traditional clothing like Ie, Fota, must-have skirts and pants with classic shapes and striking folklore twists, beautiful capes, necklaces and tops to emphasize your physique and build up your attitude.

We promise that you will always find a spectacular expression of your personality in our collections and every creation will be faithful to our beautiful roots. Natural materials such as linen, wool or cotton mixed with plush & luxurious taffeta, organza, lace and velvet, fine embroidery, vivid colours, elegant simplicity and daring creativity. We will always challenge traditional motifs to give them meaning in the modern attire and make them easy to wear to your special occasions as well as your daily endeavors.

Together, we create continuity. By imagining and brining to life true pieces of jewelry that you can pass onto the next generations.

IULIA GHENEA

Co-Founder

EMILIA TUDORAN

Co-Founder

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